Fond Du Lac Times

Envision Greater Fond du Lac has announced its goals for 2030 as part of its ongoing strategic plan. The organization, which was formed in 2017 by merging the former Fond du Lac Area Association of Commerce and the Fond du Lac County Economic Development Corporation, aims to further strengthen regional economic growth and community development.

Between 2017 and 2023, Envision Greater Fond du Lac generated $282 million in direct, indirect, and induced economic impact. During this period, the organization helped create and support 2,800 jobs and contributed to an increase of $116.6 million in wages and benefits, according to a March 2024 report by Rawley Point.

“We’re expanding upon our history of collaboration and economic accomplishments to set the course for the next chapter of our work,” said Sadie Howell, president and CEO of Envision Greater Fond du Lac. “Our 2030 goals focus on regional growth, a shared community identity, and securing partnerships to build the area for the next generation of business success. Our ultimate goal is that the greater Fond du Lac region is known as a place where entrepreneurs launch, talent thrives and business leads.”

The strategic plan outlines three main priorities for 2030: unifying stakeholders by aligning public and private partners; empowering entrepreneurs through expanded access to resources; and developing a workforce prepared for future needs.

Howell added, “Envision membership is more than just access to networking events or programs. It’s an investment in the region’s success and the future of Fond du Lac County. Our five-year plan emphasizes the roles that talent attraction, small business growth and workforce development play in overall community vibrancy – from infrastructure needs like roads and parks to livability issues addressing housing, child care and transportation to building a community that promotes public safety and services.”

As part of these efforts, Envision Greater Fond du Lac is introducing a combined membership model intended to update traditional chamber practices. Previously, businesses paid separate dues for chamber membership and economic development initiatives. The new model consolidates these into updated tiers that are designed to meet members’ current needs while supporting long-term regional goals.

“Beginning with 2026 renewals and new membership inquiries, Envision will offer updated membership levels that allow companies to select the services needed to build their business and define their community impact,” said Joe Venhuizen, vice president of Membership and Resource Development. “The new model redefines what it means to belong to Envision – the economic development work we do isn’t an add-on to chamber membership, it’s a foundational pillar of how Envision drives impact for members, the community and the region.”

Membership rates start at $450 per year with increases based on individual business needs.

Venhuizen also noted that business growth relies on strong regional economics: “Business growth depends on regional economic health. In our new combined model, membership becomes a strategic investment and empowers businesses to become partners and leaders in moving the region forward—ultimately fueling talent attraction, supporting entrepreneurs, and advocating for issues that impact their success. Through membership, businesses create a shared community impact and build a lasting legacy that positions the greater Fond du Lac region as a place where people and businesses thrive.”

More information about Envision Greater Fond du Lac’s new membership structure can be found at envisiongreaterFDL.com/join.